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New trade pub

Helmers Publishing, which owns Supply Chain Systems, has launched a new magazine called Chief Supply Chain Officer. I wish Helmers luck. But I worry that logistics may be the most overcovered area in trade journalism. First and foremost there's the Journal of Commerce, founded by Samuel Morse, inventor of Morse Code. When I was Midwest Bureau Chief for the JoC, it was daily newspaper with offices around the globe. Now it's a tiny weekly magazine -- hurt by competition online and in print. Reed publishes Logistics Management and Supply Chain Management Review. Cyngus has Food Logistics. Primedia Business has related magazines such as Fleet Owner and Modern Bulk Transporter.
These are just a handful of publications that pop to mind. There's dozens more in this space, so you have to worry that the market is more than a wee bit crowded.