1 min read

B2B junk mail

According to the junk mail I received today, I've been "chosen for a marketing test" by Successful  Farming magazine. Under the terms of this test, I get a free two-year subscription to the agrarian monthly if I pay for a one-year subscription.
What is Meredith thinking?
Wouldn't most folks in the direct-mail game know it's a waste of time to send a pitch for a farming magazine to a fourth-floor apartment in Brooklyn?
Maybe these guys should read this interview with Rhonda Hughes of Advanstar.