One of the great mysteries of my career has been that otherwise bright and talented folks in B2B publishing express an interest in working with me.
Even more mysterious is that some people who know me well, and have known me for years, express that interest too.
I chalk it up to combination of factors:
a) good luck. I have an enormous amount of it. Always have. I hope I always will.
b) dumb luck. Over the years I've had an extraordinary number of ideas about how to do things in B2B media. The sheer volume of those ideas dictated that some small number of them would turn out to be good ideas.
c) blind luck. I have a remarkable tendency to show up at parties, sporting events, restaurants, etc. and just happen to run into B2B executives and entrepreneurs just as they happen to be looking around for a consultant or adviser.
All of which explains how I found myself a few months ago at a small gathering in an apartment overlooking the Brooklyn Bridge chatting about B2B journalism with a gentleman from Switzerland I worked with a few years ago. It also explains how that man wound up bringing me aboard his latest publishing venture.
A new opportunity
So now I'm Content Adviser to Daily Fintech, a remarkable publication that covers that fast-changing world of financial technology. You can read more about my appointment, and sign up for our fintech newsletter, by visiting the site.
What's most interesting to me about this role is that the gentleman from Switzerland I mentioned earlier -- Bernard Lunn -- has a long history of finding varied and interesting ways to monetize B2B editorial.
That fits well with one of the goals I set at the start of this year to "expand my B2B consulting business by adding clients who are willing to consider new approaches to content and new methods of building revenue." Because as I said then, "The content revolution may be over. But I'm convinced there are still some revolutionary breakthroughs available for companies bold enough to try."
Off to a lucky start
Fintech today is often a wild and scandalous place. Whereas the first stage of the financial-technology revolution yielded some truly wonderful publications like PYMNTS and The Financial Brand, the recent history of Fintech news is somewhat less professional.
I think that creates an opportunity for a brand that won't shy away from the more complex and controversial subjects in Fintech (Blockchain, cyrpto currencies, etc.) and is able to adhere to the nobler aspects of B2B journalism.
The trick, of course, is for Daily Fintech to separate itself from its numerous, less-than-ethical rivals.
Normally, that would be a time-consuming and difficult task.
But here's the thing. Just a few hours after Daily Fintech announced I was joining the company as an adviser, Breaker magazine published an expose of how some of our rivals in the crypto-fintech space are engaged in unethical forms of content marketing.
I didn't have anything to do with the article.
I'm just lucky like that.