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Mar
16
A.I. changes everything; But B2B journalism doesn't want to change

A.I. changes everything; But B2B journalism doesn't want to change

I seem to find myself in a strange time loop. A few decades ago, as the Web altered the nature
2 min read
Nov
04
Sometimes content marketing goes wrong. Badly.

Sometimes content marketing goes wrong. Badly.

There's a scandal this month in the content marketing world. That's an unusual occurrence.  In its most common forms, content
2 min read
Aug
20
Beauty is in the eye of the (AI) beholder

Beauty is in the eye of the (AI) beholder

LifeScore Labs is a new client of mine. They use artificial intelligence to improve insurance scoring. They've relaunched their website
1 min read
Oct
29
I'm Just Lucky Like That

I'm Just Lucky Like That

One of the great mysteries of my career has been that otherwise bright and talented folks in B2B publishing express
2 min read
Jan
02
Crisis, opportunity, Jung, and Skinner

Crisis, opportunity, Jung, and Skinner

I posted something on this blog a few days ago. That's become an exceedingly rare event. This blog has been
3 min read