ABM newsletter makes poor choice for name

The American Business Media trade association, which is hosting its annual Spring meeting in Arizona this week, says it's launching a monthly email newsletter covering the trade show and events industry.

That's a nice idea. And I may subscribe. But I can't help but be disappointed to see ABM is calling the new publication the "Face-to-Face Report." It seems to me that someone should have thought of a name that wasn't so close to "Face2Face," the blog about the trade show and meetings industry run by Sue Pelletier, an editor with ABM member Prism media. If I were Sue, or someone at Prism who writes the checks to ABM, I'd be livid.

But never mind. I don't want to talk about that anymore. Instead I want to take a moment to introduce my new trade association, American Business Mediums, or ABM for short. We represent the interests of psychics who work in the B2B press. ABM is holding its Spring meeting this week at the Coney Island resort here in Brooklyn. But members are predicting a light turnout.

tags: journalism, b2b, media, trade press, magazines, newsletters,  business media