I had some computer problems last weekend. It was nothing major, and I got things fixed pretty quickly. But there was a brief period of time when I had to use a back-up laptop that I have sitting under my desk.
I'm glad I did.
I booted up the old laptop, logged on to the Web, and promptly got a message about upgrades from Microsoft. I agreed to accept the upgrades, and within a few minutes I was looking at the new version of Internet Explorer.
Now I've written about the new IE before. I loaded the beta version on my other computer several months ago. And I warned then that it was time for B2B publishers to make sure their sites were compatible with the new version. More interestingly, I noted that the beta version of IE 7 had RSS functionality built in, just like the Firefox browser. And I warned that billions of computer users were about to find that out that RSS was a remarkable way to consume information and that "when IE 7 starts appearing on desktops around the globe, you don't want to be the only publication in your space that users can't access through RSS."
Now IE 7 is here. And time, it seems, has run out.
For information on other new stuff from Microsoft, click here.
For more on RSS and how to use it, click here.
For an interesting look at how a reporter uses RSS to monitor his beat, click here.
For a look at yet another development that "will drive the adoption of RSS without the user needing to know what the heck a feed is," click here.
tags: journalism, b2b, media, trade press, magazines, newsletters, business media