As Rex said today in a de.licio.us bookmark, "It's not everyday the New York Times does a story on the economics of business-to-business media." So I felt obliged to read the article and link to it.
So here, take a look.
As you'll see, the Times is making note of the decision by TED, the Technology, Entertainment and Design organization, to begin offering videos of 100 of its famous 20-minute presentations. It's a move that the Times says puts TED "at the vanguard of a trend in the conference industry, where organizers have begun to exploit assets that in years past evaporated as soon as speakers left the stage."
And it's worth noting, as the Times does, that TED's decision comes as the latest data from American Business Media indicates that revenue from trade shows has surpassed revenue from print publishing for the first time.
Note: Some of TED's videos have been available online for quite some time. For an earlier post of mine that links to my all-time favorite TED video, click here.
tags: journalism, b2b, media, trade press, magazines, newsletters, business media