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Penton and Prism are one

I just saw a copy of the internal memo announcing that Penton has been acquired by Prism Business Media. There's no official announcement yet (at least not that I've seen), but the deal has been rumored for quite some time. So I don't think anyone is surprised. (ADDENDUM: It's official.)

For some folks, the most interesting thing about the deal is the continued transformation of Bruce Wasserstein into a B2B media mogul (he owns ALM and has a stake in Hanley-Wood in addition to owning Prism.) And not to take anything away from Bruce, but I'm far more interested in some of the smaller players in this deal.

Longtime readers of this blog know that I was once the vice president for online content at Primedia Business, the predecessor of Prism. And I've heard over and over again in recent months that it's the folks I worked with there in the new-media department that have become the key to Bruce's plans.

So congratulations to Prescott and Pete and Rob and all the rest of the crew. Take a few minutes today to pat yourselves on the back. Because although the money may belong to Bruce, the accomplishments are yours.

For David Shaw's take, click here.
For Folio's coverage of the sale, click here.
For BtoB's coverage, click here.

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