1 min read

More on missing links in B2B media

Crain has relaunched Business Insurance magazine and its Web site. I haven't seen the hard copy. I have seen the Web site, and I'd call it a partial success.
Take a look. You'll see the Business Insurance site DOES have a comment function. I'm thrilled to see it.
On the other hand, Business Insurance is NOT using hyperlinks in the copy. I remain completely perplexed by journalists who don't use links online. Journalism is a service industry. Our job is to provide information and access to information. Failing to use links isn't just bad business, it's bad journalism.
I've complained a lot about B2B's seeming inability to comprehend online journalism's advantages. The Poynter Institute's Steve Outing weighs in today. Take a look.
Also worth noting today is a story in Wired magazine about a new film that looks at that early form of online conversation -- the BBS. The guys in the film were apparently playing online before I was. My earliest memory of conversations through computers involved a friend trying to explain Kermit to me.