2 min read

Mistaken email about Email Summit

I have a bit of an ego.
So I believed it when I got an email yesterday from MediaPost that asked me to attend the upcoming Email Insider Summit as a VIP guest. The email said the "cost of your airfare, hotel accommodations and conference registration will be paid for by MediaPost."
So I spent a few minutes thinking about the offer. The conference, scheduled for late May, conflicted with a few things on my schedule. I also wanted to know if I was being invited as a consultant, in which case I was happy to have MediaPost pay, or as journalist, in which case I wouldn't let them pay. So I didn't respond to the invitation, and instead made a note to call MediaPost and ask for details.

Then, a few hours later, I got another email from MediaPost. This one said: "We apologize if you received an email from MediaPost earlier today inviting you as our VIP guest to the Email Insider Summit," it said. "That email was intended to be sent to a list of 50 top brand marketers in the industry, that have already agreed to attend the event."

Now I'll confess that -- despite my ego-crazed belief that all conferences can benefit from my attendance -- I was a little surprised by the original invitation.
I don't know a soul at MediaPost, I've never done any business with them, and I've never been quoted in any of their publications.
But I was still flabbergasted to learn that the invitation was a mistake. And I'll admit that I -- who have made some pretty stupid mistakes in my day -- laughed out lout to find that someone would send the wrong email invitations to a conference about email!

I looked in vain through that second email for a sign that MediaPost found the whole thing funny. But there was no acknowledgment of the humor in the situation. MediaPost did "apologize for the confusion and inconvenience that error may have caused you." But it didn't say anything about how funny this particular error was. I think that's a mistake. I can't be the only person who got the wrong email and found the situation hilarious. I would think that the right way to handle the error would involve showing a sense of humor.
Nor, for that matter, did MediaPost offer me a discount on the Summit or offer some other form of restitution. And that's likely a mistake too.

The second email did tell me that attending the Email Insider Summit would cost me  $2,495 plus airfare and accommodations. Needless to say, I won't be going. And that's too bad. Because I would like to know what the marketers who fork over $2,495 to learn about email think about the error and how MediaPost handled it.

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