I've mentioned before that I've not had much luck getting B2B types interested in widgets, Facebook and the open API phenomenon.
But this weekend I stumbled upon something that may make it easier for me to get folks to share my excitement. BusinessWeek has published a lengthy piece on the rapid changes that have led "some technologists to conclude that these humble bits of code--or applications, as widgets are also known--could turbocharge a third phase in the Internet's development."
For more on the subject, check out Barry Graubart's piece on "Monetizing Facebook Aps."
tags: journalism, b2b, media, trade press, magazines, newsletters, business media, widgets