More than three decades ago, Paul landed his first full-time job as a reporter, working for “Traffic World,” a weekly trade magazine covering the transportation industry. In the years since, he’s worked for some of the premier brands in business journalism, including CNN, The Economist Group, CFO Magazine and Bloomberg News.

Today Paul works as a consultant providing a variety of editorial services including training/managing creative teams, improving content operations, launching/optimizing content-marketing departments, developing content strategy, and writing/editing business journalism and marketing communications.

His clients have included Reddit, Daily Fintech, IndustryDive, the Bank Insurance and Securities Association, Penton, IDG, UBM, New York Times Co., Chimes.org, BNY Mellon, Central Desktop, Services for the Underserved, HSBC and Mass Mutual.

Reputation and Expertise
Paul is the creator of “The Conley Index,” a trademarked system to measure content quality that’s been used to train journalists at dozens of B2B brands. His approach to the psychology of working with creative teams and sales departments is outlined in The Conley Method. Paul’s often controversial blog revolutionized how B2B journalism is practiced online.

Kapost named him one of “25 Journalists to Watch in Content Marketing” and Paul is the only person to serve twice as keynote speaker for the American Society of Business Publication Editors.

He has deep experience working with companies in ecommerce/retail, consumer research, food/agriculture, industrial transportation, banking/finance and publishing.

Paul holds certifications in  Inbound Marketing (Hubspot) and Accounts-Based Marketing (Flip My Funnel.)