Mar
03
Am I big enough for marketing automation?
My career tends to be riddled with serendipity. I seem to find what I need through good fortune, rather than
5 min read
Latest
Feb
21
Quantifying quality
I spend a lot of time thinking about content quality and how to measure it.
This won't come
4 min read
Dec
22
It takes six years to become a doctor of Oral and Maxillofacial Surgery... or to read this blog
Six years ago today I launched this blog.
My initial reaction to reaching this milestone is that I should say
2 min read
Nov
16
The excellence craze
(Editor's Note: A custom publisher interviewed me last week for its company blog. As it turns out, at
6 min read
Sep
28
Coffee's for closers
(Editor's note: As the world of B2B content marketing grows, ever-increasing numbers of journalists are moving into the
6 min read
Sep
07
The seasons, they go round and round
Forgive me readers, for I have sinned.
It's been more than three months since my last blog post.
2 min read
May
12
Buying a blog. Validating a concept
There's news this week about a very interesting little deal in the B2B world.
Canon Communications has purchased
2 min read
May
10
I want my, I want my, I want my B2B TV
I'm always on the lookout for interesting products and new developments in B2B editorial. And as regular readers
3 min read
Apr
05
The Semantic Web and free time
I don't have to be at an airport for nearly 48 hours.
I don't have a
Mar
19
Meanwhile, at that other trade show ...
I spent much of last week chatting with student journalists at the College Media Advisers convention here in New York.
1 min read