Paul Conley specializes in communicating with niche audiences: creating content-marketing operations for brands, helping B2B publishers develop and launch online products, and working as a digital journalist covering specialized beats.

You can read about his approach to communications, business, and life on his ABigFishinaSmallPond web site.

B2B Journalism, Content Marketing, Brand Journalism
More than three decades ago, Paul landed his first full-time job as a reporter, working for “Traffic World,” a weekly trade magazine covering the transportation industry. In the years since, he’s moved between the B2B world and the mainstream press, adopting best practices and learning how to tell multimedia stories to a variety of audiences. Paul has particular expertise in creating content for the finance, food and agriculture, and trade and transportation industries.

Paul’s experience in specialized publishing includes stints at Vance Publishing, the Journal of Commerce and Primedia/Prism.

Online Publishing, Email Newsletters, Mobile Content
In the early days of the Web, Paul created an online news site that covered the waterborne trade of commodities. Later he was recruited to work as a producer for the financial news website of CNN. From there, he moved to, where he oversaw dozens of online properties that covered personal finance and business. Following About’s merger with Primedia, he was promoted to vice president and given editorial responsibility for the online properties of that company’s trade magazines.

Content Consultant
Paul has spent more than a decade as an editorial consultant for both publishers and brands. His clients include SmartBrief, Penton, IDG, UBM, New York Times Co., IndustryDive, Amazon, Central Desktop, HSBC, Wanted Technologies, Whatsnexx and Fidelity Investments.