If you can keep your head when all about you
Are losing theirs and blaming it on you,
If you can trust yourself when all men doubt you,
But make allowance for their doubting too;
If you can wait and not be tired by waiting,
Or being lied about, don’t deal in lies,
Or being hated, don’t give way to hating,
And yet don’t look too good, nor talk too wise:
— Rudyard Kipling
When a crisis hits your nonprofit organization, it can feel as if everything you have worked for, all the good you have accomplished, is suddenly at risk.
But don’t panic. Crisis communications is the art and science of convincing donors, staff, clients, other stakeholders, the public, and the media that even the gravest of problems will be solved. And panicking is the worst thing you can do.
With decades of experience as a journalist with the biggest names in media, Paul Conley knows what reporters do, or don’t, see as newsworthy. He understands the challenges faced by journalists and the folks they cover. He knows when a story “has legs” or when it will quickly fade. He knows what sort of statements, apologies, and other communications can buy time or defuse a difficult situation. And he knows that poorly worded and defensive statements can inflame the public and infuriate the press.
What can go wrong, will
A nonprofit organization is a collection of good people trying to do good.
But bad things sometimes happen to good people.
When a crisis hits, you need the right people with the right skills on your side. Managing a communications crisis requires a rare combination of speed, savvy and sangfroid. It also requires specialized knowledge and consistent practice.
Paul Conley has the expertise and experience to help you survive your darkest days.
What I offer
Paul provides crisis-communications services only to nonprofits.
Among the services he offers are:
— management of crisis communications
— training of staff
— training and support of spokespersons